HUL top advertiser in week 2: Barc

Mumbai: Maintaining lead in the second week of 2022 (8-14 January), Hindustan Lever Ltd (HUL) delivered ad volumes of 4010.93, as per Barc data. Reckitt Benckiser India was second at 3187.2 (‘000s). Ponds India finished third with ad volumes of 995.42

Brooke Bond Lipton India, Cadburys India, ITC, Godrej Consumer Products, Procter & Gamble, Amazon Online India, and Colgate Palmolive India were at number four to ten.

At 631.12, the brands’ list was led by Harpic Power Plus 10X Max Clean. It was followed by Dettol Antiseptic Liquid (494.26) and Dettol Toilet Soaps (346.77) in the next two positions. Lizol All In 1 was in the fourth spot.

Policybazaar.com and Asian Paints Apex Ultima Protek were the new entrants at number five and six.

They were followed by Horlicks, Harpic Bathroom Cleaner, Ultratech Cement and Clinic Plus Shampoo.