MAM
HUL retains top advertiser spot in week 28: BARC
Mumbai: Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).
HUL was followed by Reckitt Benckiser (India) ltd. with ad volume of 3721.89 (‘000sec). The figure stood at 4180.54 in week 27.
The top two advertisers were followed by Amazon Online India, Godrej Consumer Products, Cadburys India, Brooke Bond Lipton India, Procter & Gamble, Coca Cola India, Pepsi Co, and Colgate Palmolive India, in that order.
Wipro and Ponds India which held the seventh and ninth position in week 27 went off the list making way for Procter & Gamble and Coca Cola India at number seven and eight, respectively.
Among the brands, RB’s Dettol held onto the top slot with ad volume of 700.86 (‘000sec), as against 754.83 (‘000sec) in week 27. Thums Up made its way to the second position clocking ad volume of 547.24 (‘000 sec). The beverage brand from Coca Cola India was not on the top-ten list last week.
Dettol and Thums Up were followed by Amazon.in, Delhi Skill and Entrepreneurship University, Vimal Elaichi Pan Masala, Dettol Toilet Soaps, Veet Cold Wax Strip, Horlicks, Close Up Ever Fresh, and Lizol.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
