MAM
HUL remains unchallenged in week 40: Barc
Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 (‘000s). With 3267.96 (‘000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002.43) stood third.
Cadburys India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Ponds India, Flipkart.com (new entrant), Procter & Gamble, and Coca-Cola India Ltd bagged the remaining spots.
With 782.06 (‘000s) Amazon India maintained the lead as the most advertised brand for the third consecutive week. Flipkart.com (517.91) was the new entrant in the brands’ list as well, albeit at the second position.
Horlicks, Dettol Toilet Soap, Harpic Power Plus 10X Max Clean, Harpic Bathroom Cleaner, Lizol, Clinic Plus Shampoo, Coca Cola and Boost followed, in that order.
After a short stint lasting three weeks, Disney+ Hotstar dropped out of the brands’ list in week 40. Riding the IPL wave, the OTT brand debuted at the sixth spot in week 37.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
