MAM
HUL most prolific advertiser in week 32: BARC
Mumbai: The top-ten advertisers list for BARC week 32 (7 August to 13 August) was led by Hindustan Unilever Ltd (HUL) with ad volume of 4445.94 (‘000 secs). The FMCG giant’s last week’s score was 5487.39 (‘000 secs).
Reckitt Benckiser (India) Ltd maintained its hold at the second position. The consumer goods company, unlike HUL, saw an increased ad volume of 3939.47 in week 32 compared to 3213.56 in week 31.
Rest of the list was dominated by other FMCG players, namely, Cadburys India Ltd, Reliance Retail Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, ITC Ltd, and Colgate Palmolive India Ltd, in that order, with the only exception being Asian Paints Ltd – at the seventh place.
Leading the top ten brands tally across genres were RB’s Dettol and Dettol toilet soaps with ad volume of 795.76 and 574.43 respectively.
Horlicks, Vimal Elaichi Pan Masala, Lizol, Asian Paints Royale Glitz, Jiomart, Veet Cold Wax Strip, Harpic Bathroom Cleaner, and Clinic Plus Shampoo followed.
Brands
3SS names Felix Walter chief growth officer for Automotive
Walter to drive in-car entertainment growth and global partnerships
STUTTGART: 3 Screen Solutions (3SS), the software company bringing content to every screen from homes to cars, has appointed Felix Walter as chief growth officer, automotive. In this newly created role, Walter will steer 3SS’ global growth in the automotive sector.
Walter will focus on expanding 3SS’ automotive business, boosting customer acquisition among OEMs and service providers, and leading go-to-market, revenue, and business development strategies across marketing, sales, product, and customer success.
Central to his plans is 3Ready Automotive, 3SS’ in-car media platform that offers OEMs a flexible way to engage users and monetise content. Walter will oversee its ongoing growth, welcoming new content partners and expanding 3SS’ network of strategic alliances. The platform gained attention with the launch of the 3Ready Content Bundle at CES 2026.
This appointment follows recent successes including the launch of Škoda Play, the carmaker’s infotainment hub delivering curated video content such as news, themed clips, how-to videos, and branded material. Services like this are transforming waiting and charging time into engaging experiences, opening fresh revenue opportunities for OEMs.
3SS CEO Kai-Christian Borchers said, “Felix’ appointment signals our bold ambition in automotive. Since joining in 2023, he has driven rapid growth and success in this space, and we’re delighted to empower him to take the business even further.”
Walter added, “I’m thrilled to take on this role at a moment when in-car entertainment is taking centre stage. OEMs are waking up to the value of enriching their vehicles’ user experience. 3SS’ experience with smart TV and major entertainment platforms worldwide positions us perfectly to help carmakers create content-rich, personalised experiences that grow revenue over the long term.”
With Walter at the helm, 3SS looks set to accelerate the commercial possibilities of the software-defined vehicle, turning everyday journeys into entertainment opportunities.
