MAM
HUL is top advertiser in week 36: BARC
Mumbai: Broadcast Audience Research Council (BARC) India’s top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.
Cadbury India was a distant third with ad volumes of 970.6. Brooke Bond Lipton India finished fourth. Godrej Consumer Products, which was not on last week’s top advertisers list, made its way to the fifth spot this time. Procter & Gamble, ITC Ltd, Colgate Palmolive India Ltd, and Asian Paints India Ltd grabbed the sixth to ninth positions. Coca-Cola India finished last with ad volumes of 392.47 (‘000s).
Among the brands, RB’s Dettol Toilet Soap dominated the list, recording ad volumes of 574.55. Horlicks stood second at 497.96. Lizol, Dettol, Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Harpic Power Plus 10X Max Clean, Airtel Black, Lux Cozi, and Myntra followed, in that order.
MAM
Publicis Media names Adheesh Jain group head media buying, PMX
Moves to PMX unit after stint at WPP, steps into wider buying remit
MUMBAI: Publicis Media has brought in Adheesh Jain as group head media buying for its PMX unit, adding a seasoned buyer with experience across some of the country’s largest digital mandates.
Jain joins the network after a brief career break, having most recently worked at WPP Media as group head media investment for L’oreal India. In that role, he handled digital buying across ott platforms, beauty marketplaces, quick commerce, payment apps and leading news and sports publishers. He also closed large-scale sponsorships across properties such as Indian Idol, Splitsvilla, 4 More Shots please season four and the Women’s Premier League.
Before that, he spent over two years at Interactive Avenues, where he led digital buying for brands including oneplus India and Amazon India. At amazon, he managed an annual media outlay of more than Rs 500 crore across verticals such as Prime, Fashion, Fresh and Prime Video, while driving savings and performance benchmarks.
Earlier in his career, Jain held media planning and buying roles at amura marketing technologies and logicserve digital, building experience across B2B, ecommerce, education, finance and consumer brands. He began his career in performance marketing and social media roles before moving into large-scale digital buying and strategic negotiations.
Announcing his move, Jain said he was excited to join Publicis Media and take on a role that brings “new challenges, bigger responsibilities, and a lot of opportunity to grow.” He added that the learnings and experiences from his previous organisations had shaped his journey so far, and he was looking forward to building impact in his new chapter.
