MAM
HUL biggest advertiser in week 6: Barc
Mumbai: With ad volumes of 5080.24 FMCG firm Hindustan Unilever (HUL) was once again the top advertiser in week 6 (5 to 11 February), according to Barc data. It was followed by other FMCG majors Reckitt Benckiser and Procter & Gamble at 3939.77 and 1168.74.
Godrej Group, Cadbury’s India, Tata Group, Marico, ITC, GSK and Amazon Online India followed, in that order.
Harpic Power Plus 10X Max Clean was the most advertised brand with ad volumes of 704.34. Harpic Bathroom Cleaner (342.66) and Ultratech Cement (325.52) were at number two and three. Last week’s top performer Rummycircle.com dropped to fourth position.
The rest of the slots were occupied by Dettol Antiseptic Liquid, Policybazaar.com, Dettol Toilet Soaps, Dettol Foaming Handwash, Mesho App, and Clinic Plus Shampoo.
