MAM
HUL becomes biggest advertiser in week 7: Barc
Mumbai: With ad volumes of 4940.43 (against last week’s 5080.24), FMCG firm Hindustan Unilever Ltd (HUL) was once again the top advertiser in the seventh week of 2022 (12 to 18 February), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser and Cadbury India at 3626.47 and 922.97.
Procter & Gamble, Godrej Group, Amazon Online India, ITC, Tata Group, Colgate Palmolive and Marico followed, in that order.
Harpic Power Plus 10X Max Clean was the most advertised brand with ad volumes of 491.96 (704.34 in week 6). Amazon India was second with 393.59. It was followed by Ultratech Cement (318.51).
Dettol Foaming Handwash, Dettol Toilet Soaps, Dettol Antiseptic Liquid occupied the next three slots. They were followed by Moov Strong Diclofenac Gel, Rummycircle.com, Harpic Bathroom Cleaner and Strepsils Orange (new entrant).
