MAM
Huge Syst. retains Asia Media Products as exclusive manufacturer’s representative for Asia
MUMBAI: Huge Systems, Inc., a leading storage solutions provider for the content creation, broadcast and delivery markets, has announced the retention of Asia Media Products as the exclusive manufacturer’s representative for Asia.
The growth of digital video and High Definition applications in Asia now includes video post production, broadcast, content creation, animation, and graphics for film and gaming. As a result, production and creative professionals require powerful, scalable and reliable storage that is capable of meeting present as well as future standards, and is interoperable among a variety of operating systems and platforms. Huge Systems has developed a respected range of RAID storage products for a variety of high bandwidth SD and HD applications that meets these requirements, informed an official release.
Asia Media Products will provide sales growth, business planning, marketing assistance, and front-line technical support for Huge Systems throughout the Pacific Rim.
“We welcome Asia Media Products as our exclusive product representative for the burgeoning Asian arena,” states Huge Systems vice president sales Jerry Palace. “Asia is a major producer of digital media content for professional, corporate, as well as consumer audiences, both foreign and domestic. Critical to our success in Asia is the need for savvy technical and sales support already familiar with these markets. Asia Media Products has a demonstrated track record of success in these areas and we look forward to a diversity of users around the Pacific Rim discovering the advantages of Huge Systems storage technology.”
Asia Media Products CEO Robert Stacy concurs, “Huge Systems has built a solid and respected reputation for high performance storage products for a variety of video and imaging applications. We look forward to nurturing this relationship and bringing Huge Systems products to the forefront among a variety of content and video production professionals across the Asian region. We look forward to bringing our resources to bear on behalf of Huge Systems.”
Stacy has over 12 years of combined direct experience in sales, marketing and product development of digital media technology. Stacy was formally the Worldwide Director of Product Management for Avid Technology and the Asia Pacific and Western US Sales Director for Teranex.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
