MAM
Huawei obtains world’s first CC EAL4+ security certificate for 5G products
Huawei, the global leading provider of ICT technologies, has won the world’s first Common Criteria (CC) Evaluation Assurance Level（EAL）4+ certificate for 5G products. This certificate indicates the security of Huawei 5G base station products reaches the world-leading level and can provide trusted security assurance for 5G wireless access.
CCN (Centro Criptologico National), a Spain certification authority, officially issued the certificate to Huawei 5900 Series 5G gNodeB software on May 20. The evaluation has been conducted in accordance with the provisions of the Spanish IT Security Evaluation and Certification Scheme, and the conclusions of the evaluation facility in the evaluation technical report are consistent with the evidence adduced, according to CCN.
CC certification is a widely recognized security certification in the world. There are seven levels. For EAL4+ or higher level, the source code needs to be tested and certified. EAL4 is “the highest level at which it is likely to be economically feasible to retrofit to an existing product line.”
“Huawei believes that trust needs to be based on facts, facts need to be verifiable, and verification needs to be based on common standards. By using industry practices, certification is the most effective way to address security issues,” said Jay Chen, vice president of Huawei Asia Pacific.
Huawei has incorporated internationally recognized cyber security certification standards and requirements, such as CC and FIPS, into product R&D, and actively invites third-party labs to certify Huawei products. Currently, its products and solutions have obtained more than 270 security certificates (including CC, FIPS, and CSA).
“The awarding of the world's first 5G CC EAL4+ certificate once again demonstrates our 5G leadership. Huawei will continue to explore innovative 5G technologies, and to facilitate global operators in achieving 5G commercial use,” Jay added.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
