ITV News
Maciej Traczyk named commerce director at WPP Media
Seasoned digital leader to drive commerce growth, AI innovation
WARSAW: In a move that signals its continued push into integrated commerce, Maciej Traczyk has been elevated to commerce director at WPP Media, building on a track record of blending data, technology and performance marketing into business growth engines.
Traczyk steps into the role after a high-impact stint as organic and performance director and earlier as organic performance director, where he quietly stitched together cross-channel strategies while keeping a firm grip on P&L. His work went beyond optimisation dashboards, shaping AI-led solutions and search innovations that delivered measurable outcomes for global brands such as L’Oréal, Nestlé, Toyota, Colgate-Palmolive, Garmin and Allianz.
Before his current chapter, Traczyk honed his craft at Wavemaker and MEC Wavemaker, where his career arc reads like a playbook for modern digital leadership. From SEO and content analytics manager to SEO and technology lead, then head of ecommerce, and later head of ecommerce and performance, he consistently expanded both remit and impact. Along the way, he integrated ecommerce, performance and organic search into unified teams, championed marketplace strategies and led large-scale digital transformations.
His portfolio spans an eclectic mix of clients including IKEA, Huawei, Nikon, Henkel and Husqvarna, reflecting both breadth and depth in navigating global and local market dynamics.
Colleagues describe him as a builder of bridges between disciplines, equally at ease with code, content and commerce. From designing the OneSearch collaboration model to rolling out AI-driven tools and training teams, his approach has been as much about culture as capability.
With commerce increasingly becoming the connective tissue of modern marketing, Traczyk’s elevation suggests WPP Media is doubling down on leaders who can turn complexity into clarity and clicks into customers.
ITV News
DSM Fresh Foods wins CII IPO Trailblazer 2025 recognition
Zappfresh honoured at CII Unicorn Summit 2026 for governance and growth
MUMBAI: From farm-fresh cuts to boardroom credibility, Zappfresh is clearly slicing its way into the big league. DSM Fresh Foods Limited, which operates Zappfresh, has been recognised as an “IPO Trailblazer 2025” at the CII Unicorn Summit 2026, an initiative by the Confederation of Indian Industry to spotlight high-growth companies demonstrating strong governance and long-term value creation. The recognition was awarded at a ceremony held at the Taj Mahal Hotel, attended by industry leaders, policymakers and business stakeholders. The honour was accepted by Prreya Manchanda, Director at DSM Fresh Foods.
The award category highlights startups and growth-stage firms that are not just scaling fast but are also building robust, compliant and future-ready businesses. For DSM Fresh Foods, it signals growing institutional confidence in its operating model within the fresh and processed food segment.
The company has been expanding its footprint through a customer-focused approach, strengthening quality-led operations and building an omni-channel distribution network to reach consumers more efficiently.
The recognition comes at a time when companies in the food-tech and fresh produce space are increasingly being evaluated not just on growth, but on governance standards and sustainability of operations key factors for any future public market journey.
For DSM Fresh Foods, the nod from CII adds another layer to its growth story, positioning it as a business that is not only scaling up but also shaping up for the long run.
