Ad Campaigns
Hrithik reminisces “#GoldenDiwali” in Ferrero Rocher’s latest ad film
Mumbai: Ferrero Rocher launched a new ad film to celebrate Diwali as part of the campaign “#GoldenDiwali,” which features Bollywood star Hrithik Roshan.
Designed by Big Bang Social, the campaign aims to further strengthen their brand recall amongst consumers and promote Ferrero Rocher across the digital space as part of its campaign.
This Diwali campaign is intended to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition that Ferrero Rocher is “precious like the people we love.”
The digital film opens with Hrithik reminiscing about his past Diwalis with his family. He is sitting inside his house, which is decked up with Diwali decorations.
He talks about how his family needs everything to be festive and decorative to keep up with the new cultural festivities that crop up every year. However, one thing that remains constant for each Diwali is his family’s love for “Rocher”—the Roshan’s love for Rocher. He is then seen indulging in the delectable taste of the presence of hazelnuts in Ferrero Rocher and ends by wishing everyone an elegant and “#GoldenDiwali” with Ferrero Rocher.
Commenting on the occasion, Ferrero Rocher marketing head Pralines Zoher Kapuswala said, “Ever since we introduced Ferrero Rocher, a lovingly crafted chocolate speciality in India, it has witnessed exponential growth by offering consumers an indulgent experience through high quality ingredients. We believe that our digital campaign featuring Hrithik Roshan will help in leveraging the premium imagery that Hrithik Roshan carries and further strengthen our positioning as a premium brand which revolves around style and elegance.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
