Brands
Hotstar to live stream Chennai Open 2016
MUMBAI: As many as 24 sponsors and partners have associated with the Aircel Chennai Open 2016, which will mark the 20th year of South Asia’s only and India’s premier ATP tournament in the tennis capital of India.
The bevy of sponsors and partners include new associations and existing partnerships led by Aircel, the title sponsor for the tournament, and supported by a consortium of sponsors in the Platinum, Gold and Silver category, headed by the Government of Tamil Nadu.
While existing Platinum sponsors including the Indian Bank, United India Insurance and Murugappa Group continue to show strong support, the event has attracted top-notch brands in Hero Cycles as the Gold Sponsor, and the Shriram Group as the Silver Sponsor in new signings for the 20th year of the event in Chennai.
The event is backed strong marketing and promotional support and will be aired live on Star Sports 4 and Star Sports HD4, with live streaming on Hotstar and starsports.com, all of which combined cater to the millennial generation. In addition, the print and radio promotions on The Hindu, Sportstar, Chennai Live and Radio City will add value to the event’s sponsors and partners.
IMG Reliance COO Ashu Jindal said, “We are extremely pleased and proud to announce the huge line-up of our valuable sponsors and partners for the Aircel Chennai Open 2016, which is a historic event as it marks the 20th year of the tournament in this city. We are overwhelmed with the response from the wide range of brands from multiple industry verticals that have been attracted to the tournament. We welcome these companies on board for this special occasion. The continuing participation of our sponsors, and the addition of new ones highlight the value that this long-running event delivers to its stakeholders. We look for to a grand edition of the Aircel Chennai Open in the New Year.”
International brands such as FedEx and Emirates, who are ATP partners, are utilising their association with Aircel Chennai Open to leverage the value they derive from the tournament to further establish their brand in India.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
