Ad Campaigns
Honda Motorcycle & Scooter India unveil new campaign ‘Scooter Bole Toh Activa’
Mumbai:Honda Motorcycle & Scooter India (HMSI) has launched a new campaign “Scooter Bole Toh Activa” for its legendary scooter. The new campaign consists of a captivating song with sing-along lyrics. It shows how Activa has become a household name over the last two decades.
Conceptualised by Hakuhodo Wyng (a unit of Hakuhodo International India), the campaign highlights the nation’s cultural diversity and richness with many languages, regions, and ethnicities of India and the role of Activa in people’s lives—especially the youth. It emphasises how we vary in other aspects of life, but when it comes to defining a scooter, Activa runs synonymously with everyone.
The main film of the campaign has lyrics with words from many regional languages, making it truly diverse, just like this country. “Conceptualising this campaign was a unique experience—the creative idea was hidden in the brief itself, but to dig it up and to shape it into a full-fledged campaign was a challenge our team took up successfully,” said Hakuhodo Wyng managing partner & creative head Shobhit Mathur.
He further added, “HMSI wanted to show how Activa has been such an integral part of Indian lives that it has become synonymous with the word, ‘Scooter’. So we gave the campaign a very Indian feel – a diverse lifestyle yet similar values, and a common love for Activa!”
The campaign has been shot all over the country to show how diverse the customer base for Activa is. Talking about the same, Hakuhodo Wyng senior business partner Saptarshi Sengupta said, “We have covered a very vast spectrum in terms of diversity to do justice to the love Indians have shown for Activa over the years. We have included people from multiple regions and age groups – especially the youth with their many life moments.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
