Ad Campaigns
Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R
MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.
The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.
The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.
Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”
Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
