Ad Campaigns
Home Centre launches ‘Speaking Gifts’ campaign
Mumbai: Home Centre has launched its latest Diwali collection with the campaign ‘Speaking Gifts by Home Centre’. This multi-medium campaign celebrates the art of thoughtful gifting, highlighting how gifts can express feelings that words often cannot.
The campaign emphasises that gifts are more than material items; they symbolise heartfelt connections and meaningful gestures. Diwali is an ideal occasion to celebrate these bonds, as reflected in the campaign’s tagline: ‘This Diwali unwrap emotions with speaking gifts by Home Centre.’
Home Centre India CEO Sitaram Kumar stated, “Diwali is always the highly anticipated time of the year at Home Centre. Our customers walk in hoping to find just the perfect gift for their loved ones or their own homes. We work towards delighting our customers year after year with collections curated with a lot of love and inspirations from across the globe and our own country. This year we celebrate the spirit of thoughtful gifting with our latest Diwali Campaign ‘Speaking Gifts. “
Home Centre India head marketing & VM, Shikha S Mazumdar added, ”Speaking Gifts campaign is inspired by the warmth & celebratory spirit of the festive season. Capturing how gifts are an integral part of the festivities and relationships, the campaign soulfully captures the delight that both recipient and presenter experience with thoughtful gifting. As we unveil our festive gifting range, we hope everyone finds inspiration and just the perfect gift for their loved ones.”
The campaign is launched as a digital-first initiative, ensuring visibility across all major social media platforms and appearing in leading malls, OOH locations, Home Centre stores, and print media.
It beautifully showcases the latest Home Centre Diwali collection, comprising a range of products for gifting, hosting, cooking, and decorating. From elegant tableware for hosting Diwali dinners to cozy decor for revamping living rooms and plush items to welcome guests, each product reflects the festive spirit.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
