Brands
Himalaya Wellness names Abhishek Ashat marketing head for MENA, Russia
Senior marketer steps into global role after leading key India portfolios
DUBAI: Himalaya Wellness Company has appointed Abhishek Ashat as head of marketing for the Middle East, North Africa and Russia, marking a significant step up from his India-focused leadership roles.
Ashat, who has spent nearly two years with Himalaya, moves into a regional position based in Dubai, where he will lead brand and marketing strategy across high-growth international markets. His mandate includes overseeing key categories such as face care, personal care and baby products, while driving consumer engagement and business growth across diverse geographies.
The move signals Himalaya’s intent to strengthen its global footprint by tapping into seasoned in-house talent. Ashat previously served as general manager marketing for beauty and personal care, where he managed a Rs 1,300 crore segment and led product innovation, brand positioning and end-to-end operations.
Before rejoining Himalaya in a larger role, Ashat built a wide-ranging career across consumer brands. At The Good Glamm Group, he led brand marketing for The Moms Co, Sirona and BabyChakra, driving international expansion and launching new product lines. His earlier stints at Reckitt saw him revive legacy brands and deliver strong growth, while roles at Britannia Industries Limited and The Kraft Heinz Company helped shape his foundation in brand building and category leadership.
Sharing the update, Ashat said he is “excited to embark on a new chapter” and highlighted the opportunity to build on Himalaya’s long-standing consumer trust in these regions. He noted that the markets offer strong growth potential and a chance to take the brand into its next phase globally.
With this appointment, Himalaya appears to be doubling down on experienced leadership to navigate complex international markets, blending its legacy in herbal wellness with sharper, globally aligned marketing strategies.
