MAM
Hilton Gurugram Baani City Centre welcomes Shrutika Puri as HR director
Mumbai: Hilton Gurugram Baani City Centre has announced the appointment of Shrutika Puri as its new director of human resources. With over 14 years of experience in the hospitality industry and a tenure at Hilton since 2011, Puri brings extensive expertise in talent management, employee relations, and HR strategy.
In her new role, she will lead all HR initiatives at the property, focusing on enhancing employee engagement, reducing staff turnover, and aligning HR strategies with business objectives to drive service excellence.
Puri has held key positions within the Hilton portfolio, most recently serving as human resources manager at Hilton Garden Inn New Delhi, Saket. Previously, she spent over six years as human resources and training manager at DoubleTree by Hilton Agra, where she spearheaded HR transformations and introduced innovative employee development practices.
We are delighted to welcome Puri to Hilton Gurugram Baani City Centre said, general manager, Harkaran Singh, “Her extensive experience and proven leadership in strategic HR initiatives make her the perfect choice to lead our HR team. We are confident she will further strengthen our position as an employer of choice.”
Situated in Gurugram’s dynamic business district, Hilton Gurugram Baani City Centre is renowned for its modern luxury and exceptional hospitality, catering to both business and leisure travellers.
Puri expressed, “I am truly honoured to step into this role and build on Hilton’s legacy of fostering team member engagement, learning, and inclusivity, I look forward to cultivating a positive work environment where every individual has the opportunity to thrive.”
Under her leadership, Hilton Gurugram Baani City Centre aims to continue its growth trajectory, reinforcing its reputation for excellence in the competitive Delhi NCR hospitality market.
Brands
Summercool signs 10-episode Teen Taal podcast deal as presenting sponsor
Brand taps content-led marketing with seamless integrations on Aaj Tak show
NEW DELHI: Summercool Coolers has partnered with Teen Taal as the presenting sponsor for a 10-episode podcast series, marking its push into content-led marketing as brands increasingly look beyond traditional advertising formats.
The collaboration with Aaj Tak, part of the India Today Group, aims to tap into the growing influence of podcasts as high-attention platforms where audiences engage more deeply with content.
Instead of standard ad slots, the partnership leans on a content-first approach, with Summercool integrated directly into the show’s environment through studio branding, contextual mentions and visual cues. The idea is simple: be part of the conversation, not a break from it.
Early signs suggest the strategy is working. In the opening episode, the brand is woven into the discussion without interrupting the flow, offering a more natural recall compared to conventional advertising bursts.
Summercool Coolers director finance Abhishek Gupta said, “This partnership reflects our belief in engaging audiences where they are most attentive. By integrating naturally within a compelling storytelling format like Teen Taal, we are able to create authentic connections and drive organic engagement.”
Echoing this, India Today Group Digital CEO Salil Kumar said, “Podcasts today are not just content formats, they are high-attention environments. With Teen Taal, we’ve created a space where brands can participate in conversations, not interrupt them.”
Hosted by Kamlesh Singh, Kuldeep Mishra and Asif Khan, Teen Taal has built a loyal following for its mix of humour, satire and sharp takes on current affairs and everyday culture. That easy, conversational tone makes it a natural fit for brands seeking relevance without being overly intrusive.
With the first episode already live across platforms such as YouTube, Spotify and JioSaavn, the series offers a glimpse into how storytelling and subtle branding can go hand in hand. For Summercool, it is less about cooling the air and more about warming up to a new way of reaching audiences.
