MAM
Ibis hotels bolsters sales leadership with key appointments in India
Mumbai: Ibis hotels has strengthened its sales leadership team, appointing three dynamic directors of sales in Bengaluru, Mumbai, and Hyderabad, to drive market growth and solidify client relationships. These strategic appointments aim to bolster Ibis hotels’ presence in India, aligning with the brand’s commitment to exceptional guest experiences and sustainable growth.
Najma Varghese, now multi hotel director of sales for ibis Bengaluru Hebbal, ibis Bengaluru City Center, and ibis Bengaluru Hosur Road, brings over 15 years of expertise in sales management. Known for expanding client networks, she expressed, “I am thrilled to join the ibis family and embrace this new opportunity. My goal is to support ibis Hotels’ vision by fostering dynamic client partnerships and driving impactful business growth.” Najma will lead strategic account management to elevate ibis Bengaluru’s market presence.
In Mumbai, Divya Bhagat steps into the role of multi hotel director of sales for ibis Mumbai Vikhroli, ibis Navi Mumbai, and ibis Thane. With a history of success at The Oberoi Group and Pullman Gurgaon, Divya stated, “I look forward to building upon the strong foundation here by bringing fresh sales strategies that foster client relationships and drive growth” Divya remarked. She is poised to position ibis Hotels in Mumbai as leaders in quality and service, catering to the region’s evolving hospitality demands.
In Hyderabad, Rajesh Dudi takes charge as director of sales at ibis Hyderabad, Hitec City. With an 18-year tenure in hospitality at brands like The Westin Hyderabad, Rajesh aims to enhance the ibis brand’s presence. “I am excited to collaborate with our team to deliver exceptional guest experiences and grow the ibis brand in Hyderabad” His focus will be on strengthening ibis Hyderabad’s competitive edge and fostering meaningful client partnerships” he stated.
Ibis & ibis Styles India, head of commercial, Animesh Kumar commented on the appointments, saying, “We are thrilled to welcome Najma, Divya, and Rajesh to our ibis family. Each brings a wealth of experience and a unique perspective that will be invaluable in driving our vision for growth and market leadership. Their expertise in relationship-building and strategic sales aligns perfectly with our commitment to delivering unparalleled value and experiences to our guests across India.”
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
