MAM
Hike Sticker Chat brings Ayushmann Khurrana & Nushrat Bharucha to life with exclusive expressive stickers for Dream Girl
Mumbai: Hike Sticker Chat – a platform dedicated to supercharging expression by taking the world beyond the keyboard-today announced its tie-up partnership with Dream Girl, produced by Balaji Motion Pictures, as its sticker partner. Through this association, Hike Sticker Chat users will be able to use super fun and specially curated sticker avatars of the Bollywood stars, Ayushmann Khurrana and Nushrat Bharucha, from their latest movie.
Hike stickers allow users to chat with their close ones in a fun and exciting way, enabling a richer communication experience that is personalized and quicker than an ordinary text conversation. The new stickers will be an addition to their popular list of Bollywood avatars on the platform.
Stickers add personality to simple conversations and allow users to express themselves visually, making communication easier and more rapid. Similarly, when it comes to expressing feelings, Indians often turn to Bollywood for inspiration since they are a reflection of our culture and connect us Indians together. We often find Hindi dialogues being used in conversations as ice-breakers. With an aim to make conversations even more enjoyable while reducing users’ dependency on the keyboard, Hike Sticker Chat is integrating Bollywood themed stickers from the latest movies to the latest stars onto their platform to allow users to relish every moment with their close ones.
Dream Girl is an upcoming Indian Hindi-language family entertainer film starring Ayushmann Khurrana and Nushrat Bharucha that has already garnered quite a buzz. Directed by Raaj Shaandilyaa, the film is slated to be released on 13th September, produced by Ekta Kapoor and Shobha Kapoor under their banner Balaji Motion Pictures.
Hike Sticker Chat users can download and use these stickers from the in-app Sticker Shop. The stickers are available on both— Android and iOS platforms. In the past, Hike Sticker Chat has created customized stickers for popular movies such as Bahubali, Gully Boy, Super 30, Saaho, and Chhichhore amongst others.
Stickers
Stickers as a means of social expression:
Stickers are one of the most loved features of Hike Sticker Chat. The app has a library of over 60,000 stickers in 40+ languages & dialects and covers multiple genres that highlight the colorful, cultural landscape of India, movies, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter, and fun followed by festivals and regional references.
Stickers as a means of social expression:
Stickers are one of the most loved features of Hike Sticker Chat. The app has a library of over 60,000 stickers in 40+ languages & dialects and covers multiple genres that highlight the colorful, cultural landscape of India, movies, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter, and fun followed by festivals and regional references.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
