Ad Campaigns
Her Color Safe: A celebration of safe cosmetics by Juice
Mumbai: As the festival of colors, Holi, approaches, Juice Cosmetics is gearing up to illuminate the celebrations with their diverse range of makeup products under the banner “Her Colour Supersafe.” This Holi, more than ever, safety and vibrancy go hand in hand. They are proud to offer products that embody both.
In a world where lifestyle shifts fuel demand for accessible, high-quality makeup, Juice Cosmetics emerges as a trusted symbol of innovation. Offering a diverse range of makeup products, all certified by dermatologists and ophthalmologists, they prioritize safety and efficacy. Their products feature plant-based ingredients that not only enhance beauty but also nourish, hydrate, and provide sun protection. Backed by feedback from thousands of satisfied consumers, Juice Cosmetics has evolved into a comprehensive beauty line. Their lipsticks, lip tints, and selected items ensure optimal safety and comfort for consumers with the “Supersafe” distinction.
With a robust presence spanning 35 states and 510 towns and cities across India, Juice Cosmetics operates seamlessly with an integrated research, manufacturing, and distribution facility. The brand is thrilled to bring safe and vibrant makeup products to every corner of the country, spreading joy and color wherever they go. Their plant-based ingredients undergo rigorous checks and certifications by relevant authorities, with full transparency displayed on the packaging. As the vibrant spirit of Holi approaches, Juice Cosmetics invites its consumers to illuminate the festivities with its range of products, that embody the essence of safety, sustainability, and inclusivity.
At Juice Cosmetics, the belief in the power of women’s potential drives the commitment to empowering them through an elegant makeup range. The products are infused with high-quality, multitasking natural ingredients meticulously designed to enhance features. The firm conviction lies in the belief that natural ingredients unlock the true potential of makeup, accentuating a woman’s beauty. The distribution network covers 21 states, serving over 30,000 retail outlets throughout India, complemented by a robust online presence that extends its reach to even more customers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
