MAM
Havmor Ice Cream launches quirky brand campaign for Mother’s Day
MUMBAI: Havmor has come up with a fun-filled digital brand campaign celebrating the precious bond between mother and daughter on this Mother’s Day. In this campaign, ‘Let us celebrate the kid in our Mothers’, the brand has taken a funny and entertaining route to convey the message. A mother is a superhero who fulfills all the desires and protects her children from all the troubles. She stands solid as a rock for her kids and there is no tougher job than being a mother. With this digital film, Havmor wants to bring the child out of every mother which they have lost somewhere in the journey of life. The ad will be launched on YouTube and other online channels on 9 May 2020.
Contrary to other Mother’s Day campaigns, this ad film is completely different from the usual play of portraying mothers in an emotional avatar. Instead, it focuses on the fun part of it where the ad beautifully features a mother doing craziest things around her daughter and enjoying every moment of it. The thought and idea of the digital film has been conceptualised by Story Code who have worked closely with the digital agency Windchimes Communications to bring the idea to life.
Havmor Ice-cream MD Anindya Dutta said, “We are utilising our social media assets for the first time to celebrate a special day like Mother’s Day with our consumers. This is a very powerful idea to reach out and build an emotional connect and affinity with them. We are confident such initiatives will help in driving preference for the brand in the days to come.”
Commenting on this new digital campaign, Havmor Ice Cream head of marketing Shekhar Agarwal said, “We wanted the film to bring a new side of our mothers to the fore and allow them to celebrate their human-ness where they have every right to enjoy the kid in them. This campaign certainly stands out a new perspective and yet delivers a powerful message. We believe this new campaign will break the clutter and elevate Havmor's proposition of being a caring and innovative brand."
Mother’s Day Campaign Video Link: https://youtu.be/v9A0Byx6A4k
Brands
Domino’s Q1 profit falls 6.6 per cent, announces $1 billion buyback
Sales rise 3.4 per cent as pizza giant balances growth and shareholder returns
NEW YORK: Domino’s reported a mixed start to 2026, with first-quarter net income slipping even as global sales and store expansion held steady. The company also announced a fresh $1 billion share buyback, underlining its continued focus on shareholder returns.
Global retail sales rose 3.4 per cent on a constant-currency basis to $4.74 billion. The US remained a key growth engine, with same-store sales inching up 0.9 per cent, supported by a 1.5 per cent rise at company-owned outlets.
International markets, however, painted a more uneven picture. While Domino’s added 161 net new stores overseas during the quarter, international same-store sales declined 0.4 per cent. Overall revenues still climbed 3.5 per cent to $1.15 billion, driven by higher supply chain revenues and a 2.6 per cent increase in food basket pricing for franchisees.
On the profitability front, net income fell 6.6 per cent to $139.8 million, compared to $149.7 million a year earlier. Diluted earnings per share dropped to $4.13 from $4.33. The decline was largely attributed to a $30 million unfavourable swing in unrealised gains linked to its investment in DPC Dash Ltd.
Despite this, operational performance showed resilience. Income from operations rose 9.6 per cent to $230.4 million, supported in part by a $7.8 million pre-tax gain from the sale of a corporate aircraft.
Domino’s footprint continued to expand, with the company ending the quarter at 22,322 stores across more than 90 markets. In the US, digital orders remained dominant, accounting for over 85 per cent of retail sales in 2025.
The company also maintained its dividend payout, declaring $1.99 per share, payable on 30 June 2026. After repurchasing $75.1 million worth of stock during the quarter, the new authorisation lifts the total available for buybacks to $1.29 billion.
Domino’s chief executive officer Russell Weiner said the company’s scale and store-level economics position it well to capture further market share in 2026, even as competition intensifies.
As Domino’s leans into expansion and capital returns, the latest results show a business managing short-term pressures while keeping its long-term growth strategy firmly in play.
