Ad Campaigns
Havells launches new TVC for ‘Wires That Don’t Catch Fire’
MUMBAI: India’s leading electrical goods company Havells has launched a new ad for its ts most well-known product – heat resistant, flame retardant wires.
Moving ahead with their famous product attribute ‘Wires that don’t catch fire’, in its debut film for Havells, Soho Square (an Ogilvy Group company) has stuck to the brand’s popular emotional story-telling space but with a very refreshing take.
Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand”
Soho Square, chairman and CCO Sumanto Chattopadhyay, “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers”
Commenting on the same, Havells India Ltd vice president marketing Amit Tiwari said, “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal”
“Soho Square India shared a beautiful story of children, which had the innocence that we think will make it appealing across, stories from childhood that we can all relate to” he added.
The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh. The campaign will go on air from 7 August.
A charming tale of friendship or perhaps the innocence of first love call it what you will, but the ad set in a children’s camping trip has many heart-warming moments.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
