MAM
Havas Media Group India makes senior level promotions
MUMBAI: Havas Media Group India has announced a slew of senior level promotions.
Havas Media India managing director Mohit Joshi has been named Havas Media Group India managing director. Havas Media-North executive director Uday Mohan has now been promoted to Havas Media-North & East managing partner. General manager Soumya Sarkar has been given additional charge as Havas Media-West general manager & branch head.
Included in the promotions roster are – Abhishek Jain as executive VP investments, earlier VP investments. Mitesh Desai, head-creative, UX & UI is now national creative director and Gregory Phillip has been named associate VP-operations for Arena Media.
Havas Media Group India & South Asia CEO Anita Nayyar said, “Havas Media Group in India has been growing at a rapid pace, last year we grew 42 per cent. It has been a straight line graph going upwards since we started operations in 2006 and we have aggressive plans ahead. Companies don’t grow on their own, they need – people. As we scale, we would like to elevate the passionate people who helped us reach where we are today and we count on them going forward.”
The team has also been further strengthened with the joining of Tarranum Alam as executive VP investments and Chandana Chakravartti VP at the Delhi office and Saurabh Jain who is currently handling the Bangalore operations.
“It gives me a lot of pleasure to make this announcement and I’m confident that this team will over deliver and take Havas Media Group to greater heights,” concluded Nayyar.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
