Balachandran will be responsible for media investments of all North clients
Harbir Singh Rai will lead the duties under the guidance of Uday Mohan.
The study helped boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.
The group aims to bolster its sports & entertainment division and fuel aggressive growth.
It will focus on leveraging dynamic content to help brands create meaningful media experiences.
