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Havas Gurgaon appoints Manas Lahiri as GM
MUMBAI: Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon. Lahiri's mandate includes bringing in new business and managing overall operations of the Delhi branch, leveraging Havas Group’s integrated capabilities.
With over 16 years of experience in advertising, Lahiri has worked with agencies like Contract Advertising, McCann, Ogilvy & Mather and Creativeland Asia. Working across sectors which include IT, telecom, FMCG and auto, he has managed renowned brands like General Motors, Google, Dabur Samsung, Motorola, Lenovo, Amazon, Shell, Acer, NIIT, and Reliance.
Havas Group India group CEO Rana Barua said, “For Havas India Advertising operations in North, we needed a driven and capable leader who is not only aligned with our vision of exponential growth in terms of winning new clients, attracting versatile talent, and demonstrating our integrated strength but is equally comfortable leading a strong Havas team and our partnership with Reckitt Benckiser. In Manas, we have the perfect leader who will help me drive both mandates and make our operations stronger, more relevant both externally and internally.”
“I am very excited to be part of the Havas India team. The concept of Better Together truly comes to life here with our various offerings from Havas and our partnering companies from Vivendi Group. We now need to strengthen our communication solutions to local and global clients. My focus will be on driving on aggressive business growth, creating exciting work for our clients and building a team that lives up to Havas’s global standards of creativity," added Lahiri.
MAM
Sun Pharma’s ‘Heart ke Liye 8’ campaign crosses 24.1 million views
14.3 million on Youtube, 9.8 million on Meta drive heart health awareness.
MUMBAI: A strong heart may not trend every day but this one clearly did. Sun Pharmaceutical Industries Limited’s public awareness campaign ‘Heart ke Liye 8 – Making India Heart Strong’ has clocked 24.1 million views since its launch on 26 February 2026, signalling growing traction for preventive health messaging in India. The campaign has garnered 14.3 million views on Youtube and 9.8 million across Meta platforms, extending its reach further through integrations on connected TV, Tata 1mg and news and gaming apps.
At its core, the initiative focuses on a simple idea, heart health is built daily, not occasionally. Anchored by a relatable “Heart-strong Man” character, the campaign translates medical advice into everyday actions nudging individuals towards consistent lifestyle changes rather than reactive care.
The messaging is structured around eight pillars of cardiovascular health, including better eating habits, physical activity, weight management, monitoring blood pressure, sugar and cholesterol levels, avoiding tobacco, regular check-ups, stress management and adequate sleep.
The campaign is part of a broader national push under the ‘Making India Heart Strong’ programme, which combines awareness with on-ground interventions. Sun Pharma has been running over 10,000 heart screening camps annually, covering more than 1.2 lakh individuals, while CPR training initiatives have reached over 1.5 lakh people each year. Patient education programmes, meanwhile, engage over 15 million individuals annually through clinics and outreach efforts.
With cardiovascular diseases continuing to be a leading cause of mortality in India, the campaign’s scale reflects a shift in public health communication where digital reach meets behavioural nudges.
As the numbers suggest, the message is landing: when it comes to heart health, small steps repeated often may be the biggest win.
