MAM
Hashtag Orange enables The Moms Co. to achieve phenomenal business growth in India
New Delhi: With the vision of offering the best and most relevant ‘insight’ driven digital solutions in India, Hashtag Orange – insights-driven digital solutions agency, today announced unprecedented business growth and expansion for its partner – The Moms Co., a baby and mother care e-commerce brand headquartered out of Gurgaon. Owing to Hashtag Orange’s innovative digital solutions, The Moms Co.’s Google ROI has improved by 100% over the last one year. Further to that, Facebook Revenue for the brand has grown by 350% in the same period with an 80% improvement in ROI.
The company has also expanded in new categories including solutions for Pigmentation, Damaged Hair, Dark Circles and Acne among others in 2019.
The Moms Co.’s online audience has been extremely receptive to the digital communication and creatives from the brand which has led to increased footfall and online engagement growth for the brand in 2019. Hashtag Orange was mandated with paid media marketing and creatives led engagement for the brand and the agency successfully generated & sustained unprecedented awareness, engagement and brand recall for the company in the market.
Speaking on the achievement, Malika Sadani, Founder & CEO of The Moms Co. said, “As we continue to expand our product portfolio and offerings in India, 2019 has proven to be a pivotal year in our journey. Owing to our terrific value proposition, exceptional digital marketing, and innovative creative engagement, we have had incredible revenue growth so far. We will continue to gain momentum in 2020 as we continue our stride towards being a fast-growing 100cr digitally native FMCG.”
Saurabh Kapoor, CEO & co-founder of Hashtag Orange said, “Hashtag Orange is an ‘insight’ driven digital solutions agency that believes in tailored solutions for the myriad needs of clients. The Moms Co. has a very well-defined audience group and we employed focused marketing and creative tools to best engage with the target group. Our strategy is always ‘insight’ driven and the spectacular growth for The Moms Co. in 2019 is a testament to our expertise in the domain.”
Rajat Khullar, Director – Media & Business at Hashtag Orange said, “Hashtag Orange has a strong and seasoned media team that understands & assesses business requirements of our clientele and delivers customized solutions according to the same. Our efforts have been extremely effective for The Moms Co. and our strategy has ensured optimum engagement & brand recall for the company in the market.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
