Brands
Good Glamm Group completes 100 pre cent acquisition of The Moms Co
Mumbai: The Good Glamm Group, a direct-to-consumer beauty and personal care announced completion of 100 per cent acquisition of The Moms Co. This comes on the heels of the group announcing the completion of its Sirona transaction and its increases in shareholding in its other portfolio brands Organic Harvest and Winkl.
In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a cash and stock deal, leading to partial exits for The Moms Co. founders and full exits for investors like DSG Capital and Saama Capital. The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100 per cent acquisition.
Over the past three years, key functions of The Moms Co. have been integrated into the Good Glamm Group’s operations. After leading the business for a year post-acquisition, the founders stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group’s central teams. Since the acquisition, The Moms Co. has seen rapid growth, driven by the direct-to-consumer channel using Good Glamm Group’s content-creator-commerce flywheel.
The brand has also expanded internationally, retailing in Carrefour and Lulu in the UAE. And is now preparing to enter additional international markets.
“It has been wonderful to see the Good Glamm team integrate The Moms Co across various functions and grow the brand over the last two years. We continue to cheer for and are excited for, what lays ahead for The Moms Co and the Good Glamm Group and wish the teams all the success in this next phase of growth” added The Moms Co founders Malika Sadani and Mohit Sadani.
“It has been an incredible journey integrating The Moms Co into the broader Good Glamm Group framework to scale the business across D2C, offline, and international markets. The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years and we aim to maintain this momentum by leveraging our content-to-commerce growth engine.” said Good Glamm Group, froup founder Darpan Sanghvi
In August 2023, The Moms Co. had launched ‘The Mompreneurs Show – The Hunt for India’s Top Mom-led Startups’, a pioneering initiative aimed at supporting and mentoring mom micro-entrepreneurs across India. The show garnered more than 1 lakh registrations from mom-led startups, out of which 80 finalists received mentorship from industry leaders. The Top 3 winners of The Moms Co Mompreneurs Show receive financial and marketing grants from The Good Glamm Group and a chance to get co-investments from members of the advisory board and jury.
Looking ahead, Good Glamm Group remains committed to driving innovation, market expansion, and customer satisfaction. Future initiatives include launching new products, expanding into international markets, and enhancing digital capabilities to maintain a competitive edge in the beauty and personal care industry.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
