TVS iQube launches new campaign as India’s Favourite Family EV

MUMBAI: TVS iQube just rolled out a campaign so family-focused, even the scooter feels like it’s got a permanent seat at the dinner table. TVS Motor Company has launched a nationwide television campaign for its flagship electric scooter TVS Iqube, reinforcing its positioning as India’s Favourite Family EV. Built around the deep emotional connection shared by more than 850,000 Indian families, the campaign highlights how the scooter powers daily life from school runs and office commutes to shared family moments.

The film weaves real-life scenarios with key features like pillion backrest, hill hold assist, low running costs, smart connectivity and large under-seat storage, delivering the message, “Behind every person’s journey, is an entire family. And behind every happy family is a TVS Iqube.”

TVS Motor Company VP for marketing for EV business Saurabh Kapoor said, “We have always believed that meaningful innovation is rooted in customer needs. TVS iQube’s journey has been built on the trust of lakhs of customers who have made it an integral part of their everyday lives. This campaign is a natural progression of that journey, strengthening our positioning as India’s favourite family EV.”

The campaign marks one of TVS’s biggest TV efforts to date, with high-impact media rollout across marquee properties including the IPL and movies to reach diverse markets nationwide.

Inspired by three core principles Power Of Choice (range, connectivity, colours), Peace Of Mind (safety, delivery promise, ownership experience) and Simplicity Of Operation, the TVS Iqube is currently available in over 1000 cities through 3300 plus dealerships.

In a country where families ride together and dreams ride along, TVS isn’t just selling an electric scooter, it’s selling the quiet promise that every trip, big or small, starts and ends with the people who matter most.