MAM
Hansa Research, Ipsos sign MoU to jointly bid for IRS
MUMBAI: Hansa Research and Ipsos have entered into a Memorandum of Understanding (MoU) to jointly bid for the new Indian Readership Survey (IRS) contract that starts with IRS 2013.
Hansa Research has been conducting the IRS since 2003. So far, Hansa has been doing it with Media research Users Council (MRUC).
The Indian Readership Survey (IRS) has been owned and administered by Media Research Users’ Council (MRUC), an Industry body set up in 1994. Earlier in 2011, MRUC and ABC (Audit Bureau of Circulation) decided to merge their parallel readership studies by entering into an alliance to form the RSCI, which is now taking charge of administering the IRS.
Hansa Research Group MD Ashok Das said, “We are happy and excited to work with Ipsos on this prestigious project, and hope to bring in a number of new ideas into the IRS.”
This joint bid will combine Hansa’s experience of readership measurement in the Indian context with Ipsos’ global expertise of conducting readership surveys in 60 countries.
Ipsos-India CEO Mick Gordon said, “We are delighted to be working with Hansa on this very exciting project and we hope we can persuade RSCI (Readership Studies Council of India) that our combination will be a very big plus for the industry. Ipsos measures readership in more than 60 countries around the world and has made a name for itself in introducing many innovations into this specialist area of market research – we were the first to use CAPI and DS-CAPI in readership measurement, for example. We believe we can add significant value to Hansa‘s proven expertise and experience on the ground in India.”
Through the joint participation of these two entities, the two companies expect to make a very strong and forward looking pitch for the new IRS contract.
The current sample size of the IRS is 262,000.
Hansa Research is a global full service market research agency headquartered in India, conducting market research in 77 countries with offices in India and US. Over the last few years, Hansa has developed sound mechanisms to reduce fieldwork related issues that has been widely acclaimed by research users for its ability to minimise some long standing industry weaknesses.
The Pulitzers are given out annually by Columbia University on the recommendation of a board of journalists and others. Each award carries a $10,000 prize except for the public service award, which is a gold medal.
Matt Wuerker of Politico, Massoud Hossaini of Agence France-Presse, and Craig F. Walker of The Denver Post bagged the prize in Editorial Cartooning, Breaking News Photography and Feature Photography respectively.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
