Ad Campaigns
Hakuhodo Percept creates TVC to launch Line’s new brand ambassador Katrina Kaif
MUMBAI: Hakuhodo Percept has created a TVC featuring Katrina Kaif- the new brand ambassador for social messaging app ‘Line’. The TVC showcases Katrina talking to a host of people over the phone with a catchy soundtrack which says ‘Wish one, wish all – Line free call’.
Released this festive season, the TVC reiterates its ‘free calls’ proposition. The list of people she calls from her phone book includes her best friend, neighbour, aunt, school teacher, gym instructor, the director she wants to work with, and more. The film ends with a super that reads, “These festivals, wish all – Line free calls.”
 |
Hakuhodo Percept managing director Taro Muto said, “During the festive season, wishing your loved ones is a very important part of the celebrations. Line with its free call service lets people wish one and all. They no longer have to think whom to wish and whom not to.”
“The idea was to drive home a simple proposition that you can wish all your loved ones with ‘Line’ free call, but do it in a way that people remember and register it. So we decided to literally show the phonebook of our country’s biggest actress in a way that’s never been done before. This festive season, the ad will make the world repeat – Wish one and all, with Line free call,” Hakuhodo Percept executive creative director Sabuj Sen Gupta.
Line Corporation executive, chief strategy and marketing officer Jun Masuda on Katrina’s appointment said, “Katrina is a youth icon and we wanted a person with that kind of an image. Katrina is perfect for this role.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
