Ad Campaigns
Gulf Oil lauds truck drivers in new Raksha Bandhan ad film
Mumbai: Gulf Oil India has launched a digital film as a part of its on-going Gulf ‘Superfleet Suraksha Bandhan’ campaign to appreciate the truck drivers who have been behind the wheels to ensure an uninterrupted supply of essentials and medical supplies.
This digital film themed around the festival of Raksha Bandhan, depicts how sometimes even loved ones need to change their outlook. The film shows how the emotional bond shared by a trucker brother and his sister comes alive when she realises the hard work he has been putting in all through the pandemic.
Truck drivers have been engaged in delivering medical supplies including oxygen tanks, cylinders, and medical aid even during the most challenging times of this pandemic, sometimes compromising their own health. When this realisation dawns on her, the truck driver’s sister ensures his safety and well-being by getting him inoculated against Covid-19 at a vaccination camp organised by Gulf Oil.
Gulf Oil India, under the SurakshaBandhan campaign, has successfully vaccinated more than 10,000 truck drivers across the country, said the brand in a media statement.
“Throughout the pandemic, our trucking community has been on the roads, risking their lives, to address the demand, supply, facilitating the efficient movement of goods, essentials and medicines,” said Gulf Oil Lubricants India, MD and CEO, Ravi Chawla. “Gulf Oil recognises the challenging job undertaken by the community, involving long hours of functioning and limited family time, to support the economy and country. With this vaccination drive, we were able to educate, inoculate a part of the trucking community and ensure safeguarding them against the novel coronavirus. We would like to thank our trucker brothers for coming out in numbers and using this opportunity to get vaccinated.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
