MAM
GroupM with Goggle to launch online Diwali Mela
MUMBAI: WPP’s GroupM has announced its plans to launch an online platform called ‘Grand Diwali Mela’, which will be India’s largest festive season online destination.
The initiative is supported by Google and will allow consumers to take the neighbourhood mela experience to their favourite screens – across mobile, tablets or desktops. The ‘Grand Diwali Mela’ will go live on 1 October and last till the Diwali.
Speaking about the unique initiative, GroupM south Asia CEO CVL Srinivas said, “As more Indians go online, digital media is already an integral part of our everyday lives. We have conceptualised a virtual Diwali mela for users in the country to experience the festive season in a specially designed online platform, where brands will showcase their latest products, run promotions and sampling along with all the fun and entertainment elements that are part of the festive season. Leading brands are excited about the potential of this initiative, and this could possibly become the largest digital activation platform for this festive season.”
The ‘Grand Diwali Mela’ will bring together two of the biggest activities Indians like to indulge during any festive season, shopping and entertainment, as users experience in offline Diwali mela. Shopping is an integral part of our Diwali celebrations when the whole family spends on an array of product categories. Diwali is also a time of celebration with family and friends where music and movies and games are part of every get together. All these offline experiences will be available to online users at the ‘Grand Diwali Mela’.
Google India country head Rajan Anandan added, “We are delighted to be working with Group M on this innovative platform, that will be first of its kind initiative to kick off the festive season in India. Our teams are very excited about this and we are sponsoring the effort that will be accessible across all kinds of devices – including mobile phones.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
