Gracenote names Bill Condon as first head of advertising sales

MUMBAI: Nielsen-owned Gracenote has brought in seasoned adtech leader Bill Condon as its first-ever head of advertising sales, signalling a sharper push into the fast-moving world of connected TV advertising.

Condon will lead revenue growth across Gracenote’s expanding advertising business, with a clear mandate to scale adoption of content connect, the company’s CTV ad platform launched in December 2025.

In simple terms, content connect helps advertisers understand not just who is watching, but what they are watching. Built on Gracenote’s content ID graph and long-established TV metadata, the platform allows ads to be targeted at the programme level, while offering brand safety, transparency and smarter ways for publishers to package and sell their inventory.

For an industry grappling with fragmented streaming services and blurred audience signals, the promise is clarity. Advertisers get better context. Publishers get better monetisation. Viewers, ideally, get ads that make more sense.

Condon arrives with over 20 years of experience across both sides of the digital advertising table. Most recently, he was vice president of enterprise sales and partnerships at Xumo, where he played a key role in scaling free ad-supported streaming TV channels and unlocking revenue across major CTV platforms. His earlier stints include senior roles at Disney, Tremor Video, Yahoo, AOL and PointRoll.

Gracenote chief business officer Ryan Moore, said the appointment reflects the company’s growing momentum in advertising. He added that Condon’s track record in building and monetising CTV and Fast platforms makes him a natural fit to drive the commercial growth of content connect.

For Condon, the timing feels right. He believes CTV advertising has reached a point where scale and signal quality must evolve together, but visibility into the content surrounding ads has lagged behind.

Gracenote’s bet is that content intelligence, when made practical and actionable, can bring order to the streaming chaos. With Condon at the helm of ad sales, that bet just got a little louder and a lot more confident.