Brands
Grab your paint! Grab your glue! Get ready to watch Pidilite spread it’s magic on worldoo!
MUMBAI: The super cool Mr. D. is cooking up a storm on worldoo.com by introducing a whole new series of art and crafts in association with Pidilite. Using kids favourite Rangeela student’s range of colors and Fevicol MR, Mr. D. has created exciting crafts such as superhero wristbands and fizzy bubbles.
Design Yard on worldoo.com is one such place where kids can unleash their creative element. All they have to do is register themselves on worldoo.com and pay a visit to Mr. D. in order to be introduced to a plethora of options including designing a card in ‘Art a Minute’ to conducting some cool science experiments in ‘Sci-Fu’ like creating amazingly cool fizzy bubbles or making a super hero wrist band or grab hold of a parent and take up a bigger challenge in the form of ‘Take Your Time’. In addition to this, kids can also join the Doo Crew in the ‘Do-It-Yourself’ section to bring alive a really happy clown with the Rangeela student’s range of colors – a perfect art project for school!
Commenting on the partnership, Mr. Harsh Wardhan Dave (Head, Experience and Brand at worldoo.com) says, “With marketers exploring unconventional mediums to reach out to kids, worldoo.com is looking at partnering with relevant brands to create content that would add value to the overall time that kids spend online. Partnering with Pidilite is one step in that direction. Going forward the team is looking forward to working with brands which are effectively willing to collaborate and add to the ethos to create responsible global citizens of tomorrow.”
Pidilite industries, the largest adhesive manufacturer in India has already received good response from kids and parents alike with their products such as Rangeela Colors and Hobby Ideas. Mr. Rahul Sinha, –President of Sales and Marketing Consumer Products -ASF Division from Pidilte Industries said “Our products are a great resource tool for little artists. Non toxic in nature, these colors are based on the proposition of ‘Colors for Smart Kids’. We wanted to establish a connect with parents and kids and with worldoo.com having over 60,000 users, we have found it to be an optimal place on the internet for kids to see the magic that can be created through the use of our products.” Vanita Keswani, COO of Madison Media Sigma says, “Branded content engages with the consumer in a natural environment … We feel that interesting brand content is an excellent way to reach kids online for craft products and hence saw an obvious fit of Pidilite products with Worldoo.”
Rangeela has a range of creative products including oil pastels, tempera colours, poster colours and gouache colours under its brand name.
Brands
Kotak Mahindra Prime names Suraj Rajappan as managing director and chief executive
The car-finance arm of Kotak Mahindra Bank lines up a new chief and raises its borrowing limit
MUMBAI: Suraj Rajappan is getting the keys. Kotak Mahindra Prime Limited (KMPL), India’s veteran car-finance outfit, has named him managing director and chief executive, effective June 1st, 2026—the same day his predecessor drives off into retirement.
The board approved the appointment at its meeting on March 18th. Rajappan, currently a whole-time director at the company, has spent his entire 24-year career at KMPL, working across functions before rising to the top job. The three-year term remains subject to shareholder approval, and the company confirmed he faces no bar from SEBI or any other authority from holding the post.
He takes over from Shahrukh Todiwala, who superannuates on May 31st after more than three decades with the Kotak Group. Ashok Vaswani, managing director and chief executive of parent Kotak Mahindra Bank, was generous in his send-off. Todiwala, he said, “leaves behind a legacy marked by prudent growth, strong risk discipline, and a focus on customer-centricity.” Of his successor, Vaswani was equally bullish: Rajappan’s “deep industry experience and execution capabilities position KMPL well for its next phase of growth.”
The board also loosened the purse strings, raising the company’s overall outstanding debt limit from Rs 43,000 crore to Rs 48,000 crore. The expanded ceiling covers bank loans, debentures, commercial paper, treasury operations, credit facilities and external commercial borrowings.
KMPL has operated as a car-finance company since 1996, branching into two-wheeler loans in 2018 and loans against property in 2021. With fresh leadership, a bigger borrowing arsenal and an ambitious lender for a parent, Rajappan’s first task is clear: step on the accelerator.
