Ad Campaigns
Goibibo celebrates 15 years with ‘goibiBRO’ campaign
Mumbai: Goibibo, an Indian travel platform, marks its 15th anniversary with a customer-focused campaign, offering a range of special deals and discounts. This celebration includes discounts of up to 45 per cent on hotels, homestays and hostels, up to 10 per cent on domestic and international flights, and airport cabs, up to 15 per cent on buses, and upto 30 per cent on holiday packages. The travel platform is also offering select customers a chance to enjoy a free stay at luxurious five-star hotels. The brand’s anniversary sale, running from 7 to 22 August, promises to provide travelers with exceptional value.
As part of the festivities, Goibibo has introduced the “goibiBRO” campaign with the tagline, “Iss saal party tera BRO dega,” reflecting its commitment to putting customers first. This 15-day mega sale is designed to offer customers unique deals each day, enhancing their travel experiences.
Goibibo CMO Raj Rishi Singh stated, “Our 15th anniversary is a significant milestone, and we wanted to celebrate it in a way that resonates with our customers. The ‘goibiBRO’ campaign is our way of thanking them for their loyalty. We’re hosting the party, ensuring our customers feel valued.”
Goibibo’s anniversary campaign reinforces its dedication to delivering value-driven travel solutions, making it a trusted choice for travelers across India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
