Brands
Glow with the flow Kaya and Fatima Sana Shaikh ditch skincare fads
MUMBAI: When every scroll throws up a new “glow hack” and DIY miracle routine, Kaya is cheekily asking – why chase fads when you can trust the experts? Marico Limited’s latest campaign for Kaya products stars actor and brand ambassador Fatima Sana Shaikh, who takes on beauty buzzwords and 10-step routines with wit, charm, and a healthy dose of common sense.
In the campaign films, Fatima is seen calling out quick fixes, viral remedies, and trend-chasing jargon, urging viewers to ditch the noise and embrace skincare that’s grounded in science. Her message is clear: radiance doesn’t come from gimmicks, but from expert-led, dermatologist-designed solutions tailored for Indian skin.
Backed by over 20 years of dermatological expertise, Kaya is now introducing its latest hero, the Kaya Gluta Glow Face Serum. Packed with eight potent actives, including the much-lauded Glutathione, the serum promises a visible glow from the very first use (basis a 2025 clinical self-assessment). It’s positioned as the antidote to fleeting fads: science-based, effective, and designed for lasting results.
Fatima, known for her versatile screen presence, steps into her new role as the face of Kaya with an easy relatability. By playfully mocking the cluttered beauty universe, she embodies Kaya’s philosophy: “glow powered by knowledge, not noise.”
Kaya’s product portfolio now spans 75 plus science-backed personal care solutions, co-created with dermatologists. The range covers everything from acne, pigmentation, dullness, ageing, and sun protection, to hair and body care. For consumers juggling endless choices, Kaya aims to cut through with credibility and efficacy.
The campaign, created by Ronin Labs, brings together a sharp creative team, Amit Basak (executive creative Director), Girija Naiksatam (Creative Director), Nachiket Bohra (Producer), Abhishek Kumar (art director), and Edwin Quadros (director) – to deliver films that land Kaya’s message with equal parts humour and authority.
Rolling out across leading digital platforms, the campaign is set to reach millions of skincare-conscious Indians, especially millennials and Gen Z audiences who are increasingly overwhelmed by skincare clutter but still hungry for effective solutions.
With Fatima Sana Shaikh at the helm, Kaya isn’t just selling a serum, it’s selling a philosophy. In an era where beauty routines can feel like full-time jobs, Kaya is nudging consumers back to basics: trust the science, trust the experts, and let your glow do the talking.
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
