Brands
Kaya names Saurav Jha chief business transformation officer
MUMBAI: Kaya Limited has appointed Saurav Jha as chief business transformation officer, elevating him to senior management personnel, the company said in a regulatory filing with the BSE.
The appointment, approved by the board through a circular resolution on December 17, will take effect from December 22, 2025.
Jha brings more than 18 years of experience across business operations, category management, market expansion, retail and analytics. He has held leadership roles at technology-led, high-growth firms including CaratLane, Urban Company, Pristyn Care, Directi and Evalueserve.
Most recently, he served as head of international business at CaratLane, where he led global expansion initiatives. Prior to that, he was vice-president – business at Pristyn Care, overseeing growth and strategy.
Jha holds an MBA from the Indian School of Business and a bachelor’s degree in electrical and electronics engineering from the Manipal Institute of Technology.
The company said the appointment is part of its senior leadership strengthening, as disclosed to stock exchanges.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
