MAM
Global Advertisers says ‘Hola!’ for Thomas Cook in Mumbai
MUMBAI: Global Advertisers, Mumbai’s outdoor media giant has launched a massive campaign for Thomas Cook’s innovative push for Mexico Tourism. It focuses on the country’s Spanish heritage as well as its Incan roots. Moreover, the campaign aims to attract Indian tourists who are making international trips in rising numbers year after year.
With the Thomas and Cook campaign, Global Advertisers adds yet another prestigious brand to its fast expanding kitty. Global is the largest owner of premium hoarding sites in the Mumbai Metropolitan Region with associates and partners across India.
The campaign rolled out in cities like Mumbai and Delhi started from 8 December and ran till 22 December. In Mumbai it focused on areas like Marine Drive, Bandra, Dadar, Mahim, Kandivali, Andheri, Juhu, Sion and Vile Parle.
Global Advertisers MD Sanjeev Gupta stated that the initial reports were very encouraging. He believed that Indians are familiar with Mexican food, music, dance and culture and a rising number of Indians speak Spanish. “We choose some of the best sites in Mumbai for the campaign. These are neighbourhoods that have substantial populations of international travellers who like to explore the world. The team did a great job with the site selection, the planning and the execution. The buzz is fantastic. I thank the client and my entire team for pulling this off.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
