EaseMyTrip taps Manmeet Ahluwalia as CMO to turbocharge brand and growth

New Delhi: EaseMyTrip has tightened its marketing playbook with the appointment of Manmeet Ahluwalia as chief marketing officer, signalling a sharper push for brand elevation and global expansion. The announcement, made through a stock exchange filing, marks a decisive hire for one of India’s fastest-growing travel-tech firms.

Ahluwalia brings more than 20 years of global marketing experience across Expedia, Thomas Cook, Yatra and the Singapore Tourism Board. He has delivered high-impact campaigns including Daddy of Travel, What a Pleasant Surprise and Travel Like a Champion, the last of which marked Expedia’s tie-up with the UEFA Champions League. His expertise spans performance marketing, content strategy and MarTech integration across APAC, EMEA and NORAM.

Setting out his mandate, Ahluwalia said his focus was to elevate the EaseMyTrip brand while doubling down on customer-first innovation and seamless travel experiences. He added that marketing must forge meaningful connections, and that he aims to drive engagement and strategic growth across India and key international markets.

With Ahluwalia now steering marketing, EaseMyTrip is positioning itself for a sharper brand presence, more potent use of technology and more memorable experiences for travellers. His leadership is expected to shape the company’s next phase of expansion.

EaseMyTrip, listed on the NSE and BSE, is one of India’s largest online travel-tech platforms in terms of air-ticket bookings, according to a 2021 Crisil assessment. Profitable since inception and known for its zero-convenience-fee offering, the company provides flights, hotels, holiday packages, trains, buses, cabs and ancillary services. It offers access to more than 400 airlines and over 2.9 million hotels worldwide and has a growing global footprint across the Philippines, Singapore, Thailand, the UAE, the UK, the USA, New Zealand, Saudi Arabia and Brazil.

EaseMyTrip has made its move; now it wants the market to feel the tailwind.