MAM
General Motors awards its media duites to Madison Media
MUMBAI: Madison Media has won yet another prestigious media accounts. General Motors, the world’s largest auto maker and USA’s largest advertiser today announced its decision to award its media AOR covering both media planning and buying to Madison Media.
General Motors vice-president, marketing sales and after-sales, Amit Dutta says: “We have aggressive plans for India in the coming months and we needed a strong media advisor, as we believe that media will play an important role in the successful fulfilling of our aggressive plans for India. Our exhaustive and thorough pitch process, revealed that Madison came out at No. 1”.
Adds GM director marketing Anisha Motwani , “We are happy to have Madison Media on board as our media partner. They impressed us both with their strategic recommendations and commitment to getting us the best bang for our buck. Madison Media comes with strong credentials that will help Chevy brand scale new heights of success.”
Said Madison Communications CMD Sam Balsara, “We are delighted to have won the most sought after and prestigious GM account and that too on our terms. We follow a very disciplined approach at pitches and make no exceptions irrespective of the size or reputation of the client. Large advertisers ultimately appreciate this. We are delighted that two of USA’s largest advertisers GM and P&G are in our kitty, despite our having no global partner. A vindication of our belief that enlightened clients want best-in-class service and are willing to pay for it, when they find one. Chevrolet is a heritage brand of US that has constantly updated itself to remain as current today as it was, when born nearly a 100 years ago. Chevrolet has already begun to make its presence felt in India and it will be our endeavor to make it the brand of choice of the discerning Indian.”
Madison Media has in the last 18 months walked away with major wins, including those of Airtel, TVS, Marico, and three Tata Group companies, Tata Tea, Tata-AIG and Tata Chemicals.
The account will be serviced by Madison Media Plus headed by Basabdatta Chowdhuri out of Delhi, who will report to Madison Media Group CEO, Punitha Arumugam. The account will be headed by Prasun Kumar.
Madison Media handles a select number of large and prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Playwin, TVS, Perfetti van Melle, ACER, Asian Paints, Kotak and Cadbury. The 900-crore Madison Media is a part of Madison World, which also has seven specialist units in Creative, Outdoor, PR, Rural, Retail and Entertainment.
General Motors is one of the fastest growing automobile companies in India showing a growth of 73 per cent last year and a 33 per cent for Jan – Aug’05 over the same period last year. The growth has been spear headed by the launch of Chevrolet, which was voted ‘The Best Automotive Brand -2004’ by BS Motoring. The company’s brands have cornered as many as 7 awards to date.
Buoyed by the success of Chevrolet Optra and Tavera, the world’s leading car maker is planning to roll out 3 new exciting cars in 2006.
Both Chevrolet Optra and Chevrolet Tavera are recognised as big marketing successes with one of the most distinctive positioning in a category crowded with undifferentiated communication. General Motors is now making heavy investments into positioning Chevrolet as a truly “glocal” brand – a global brand with local values. It is initiating a wide range of brand building measures to consolidate the Chevy brand equity in the country.
GM India is a wholly owned subsidiary of General Motors Corporation. Besides Chevrolet Optra, GM India manufactures Chevrolet Tavera, Opel Corsa, Opel Corsa Sail and Opel Swing at its facility in Halol, Gujarat. GM India also sells the imported Opel Vectra and Chevrolet Forester.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
