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Genelia Deshmukh named Ayouthveda’s brand ambassador for face care range
Mumbai: Ayurvedic personal care brand, Ayouthveda recently announced Genelia Deshmukh as its first-ever Indian brand ambassador for its face care range, adding a touch of timeless elegance to Ayouthveda’s commitment to authentic beauty rituals.
Genelia Deshmukh embodies the spirit of Ayouthveda’s philosophy, emphasising the spirit of tradition and modernity in the pursuit of radiant and healthy skin. As the face of Ayouthveda’s face care range, Genelia encapsulates the brand’s dedication to bringing forth the age-old wisdom of Ayurveda in a contemporary, luxurious form.
Commenting on the association, AIMIL Ayouthveda India Ltd PhD Phytochemistry founder & director Dr. Sanchit Sharma said, “Ayouthveda is synonymous with Ayurveda. We are thrilled to have Ms. Genelia as our first Indian brand ambassador as her work and values align with our brand’s philosophy. With her we are able to show our brand evolving with modern times.”
Genelia Deshmukh said: “I am delighted to be associated with a brand as iconic as AIMIL Ayouthveda which has got a legacy of 40 Years into manufacturing and marketing Ayurvedic Pharmaceutical products. I have always believed in the importance of Modern Ayurveda as a key step in our commitment to a healthy skincare and overall wellbeing and Ayouthveda face care products just celebrates that.”
Ayouthveda launched in 2020 and with its omnichannel presence in general trade, modern trade, leading e-commerce sites and its exclusive business outlets is maintaining a steady growth of 20-25 per cent YOY in the last three years in the domestic market. Ayouthveda has also diversified its operations in 38 countries and is also accepted in global markets including Europe with its safe & effective product range with a trust of 40 years of AIMIL Pharmaceuticals India Ltd.
MAM
Bob Iger joins Thrive Capital as adviser after Disney exit
Former Disney CEO returns to VC firm, stays on as Disney adviser till 2026.
MUMBAI: From castles to capital, Bob Iger isn’t done building just changing the blueprint. Bob Iger has taken on an advisory role at Thrive Capital, marking a return to the New York-based venture firm he briefly joined in 2022. Founded in 2009 by Josh Kushner, Thrive Capital has been positioning itself at the intersection of technology and long-term value creation, an area where Iger’s experience in scaling global entertainment businesses is expected to add weight. Kushner, 40, welcomed Iger back, highlighting his ability to blend technology with human-centric storytelling, particularly in an era increasingly shaped by artificial intelligence.
Iger is no stranger to Thrive. He had earlier joined the firm as a venture partner in September 2022, after stepping down as CEO of The Walt Disney Company and concluding his tenure as executive chairman in 2021. That stint, however, was short-lived. In November 2022, Disney’s board brought him back to steady the ship, replacing Bob Chapek following a turbulent period for the company.
Now, with his latest exit from Disney’s top job last month, Iger appears to be revisiting the venture world, this time with a clearer runway. Still, the Disney chapter isn’t entirely closed. Under his agreement with the company, he will remain until the end of 2026 as a senior adviser to new CEO Josh D’Amaro and will continue to serve on the board for his current term.
The move comes as venture firms increasingly seek operators with deep industry experience to navigate what Kushner described as “the most consequential technology shift” of the era, driven by AI. For Iger, whose career has hinged on blending creativity with scale, the transition from Hollywood to high-growth investing seems less like a pivot and more like a plot twist.
