MAM
Gemius Design Studio wins creative, digital mandate for ‘The Secret Ingredient’
MUMBAI- Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for 100 per cent natural and organic beauty brand ‘The Secret Ingredient.’ The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing and upcoming product innovations and building a strong digital community.
The mandate was won after a multi-agency pitch. Gemius Design Studio will be involved in the strategy, content and communications creation and design across all marketing platforms, along with Online Reputation Management.
Speaking about the win Gemius Design Studio co-founder Anushree Pacheriwal, said, “We are pleased to have won this opportunity, to be their official branding and marketing partners. The Secret Ingredient is 100% natural and organic brand looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise which we have built over the years and look forward to creating successful digital campaigns for the brand that will definitely result in a huge impact on the audience".
The Secret Ingredient founder Freny Jariwala said, “we believe that Digital, as a medium, has become increasingly important for brands, given the changing media consumption behavior of consumers. We were looking for a partner that understands the dynamic digital landscape for beauty & skincare and who could translate our vision into reality. Gemius Design Studio has an extensive team that can help us to pull off a 360-degree digital marketing and creative plan. It's my pleasure to extend a cheerful welcome to the team.”
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
