MAM
Gemius Design Studio bags creative & digital mandate for TheRealB
NEW DELHI: Gemius Design Studio has bagged the creative and digital mandate for TheRealB, the apparel brand by Binal Patel. The account was won after a multi-agency pitch.
The agency will be responsible for the brand’s digital marketing operations.
Gemius Design Studio co-founder Anushree Pacheriwal said, “With our experience in the fashion industry and an excellent team to implement our ideas by bringing their creative prowess to the table, we’re excited to boost and escalate the brand visibility of TheRealB and set new benchmarks as a creative digital agency.”
Patel added that the luxury fashion brand’s exchange of ideas with Gemius was engaging and showed that it was making the right decision. “The ultimate goal is to bring TheRealB out there for everyone to consume, whether as a product, brand or a valuable addition to one’s apparel collection. We’re looking to connect with our audience on a deeper level and we think Gemius can help us do that.”
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
