MAM
Gemius Design Studio Wins Creative and Digital mandate for Palladio Mosaics
MUMBAI: Gemius Design Studio, 360 Degree marketing and branding agency, has won a creative and digital mandate for Palladio Mosaics, the manufacture of glass mosaics with a presence in more than 50 countries across the globe. The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing and upcoming innovations and building a strong digital community.
The mandate was won after a multi-agency pitch. Gemius Design Studio will be involved in the strategic planning and creative execution across all digital platforms to accelerate the brand’s growth and strengthen its presence. The mandate includes website development and management, creating an enhanced creative platform for strong brand awareness across multi-digital platforms and overall strategic planning.
Palladio Mosaics envisions to provide unique design solutions that allow the designers to create stunning visual effects with the help of unbelievable and first of its kind palette of colors and textures which covers most of the architectural needs.
Speaking about the win Anushree Pacheriwal- Co-founder, Gemius Design Studio, said, “New brands are emerging in our industry when it comes to making things happen and setting a standard. More brands are now aware of what they want and understand the importance of storytelling in a brand, leading to generating customer interest and involvement. We are glad to be the team chosen for the job and are very excited to be a part of their growth journey. We only hope to live up to their expectations.”
Rishav Poddar, Business Head at Italia Group and its brand, Palladio Mosaics, said, “We are happy to collaborate with Gemius Design Studio. We are certain their industry knowledge, expertise and creative approach will help Palladio Mosaics reach new heights. Looking forward to working with them.”
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
