MAM
Garnier Men renews deal with Rajasthan Royals for IPL
MUMBAI: Garnier Men, which deals with skincare for men, announced its partnership with IPL franchise Rajasthan Royals as their official grooming partner at IPL this season.
The Pink city’s cricket warlords, both Indian and International, will be using personal skin care and grooming products from Garnier Men. Garnier Men understands the grooming needs of men on the field and offers a range of effective, high-quality products that are extremely relevant to them.
Continuing their association for a second year in a row, Garnier Men along with the Rajasthan Royals plans to increase their engagement with consumers in Jaipur through online and on-ground activations closer to the IPL 2013. Fans of the Rajasthan Royals team will have some great opportunities to meet the cricketers in person and get fantastic grooming tips from Garnier Men at the same time.
L‘Oréal India director, consumer products division Satyaki Ghosh said, “We are proud to be associated with IPL – one of India’s most loved and followed sport properties. Garnier and IPL share synergies as both of them have been pioneers in their own space. In the second year of its partnership, with our robust marketing and digital outreach, we aim to reach out to the cricket crazy audience in India in general and Rajasthan in particular.”
Garnier GM Nathalie Gerschtein said, “This is the second time that we have associated Garnier Men with the Rajasthan Royals as their official grooming partner as we understand the importance and significance of skin care that these top class players require while playing cricket in various parts of the country in extreme weather conditions. We believe that our easy to use product range is the most apt package to take care of the players’ grooming needs on and off the field.”
Rajasthan Royals CEO Raghu Iyer said, “2013 will mark Rajasthan Royals’ second year of partnering with a widely recognized and leading brand Garnier Men. We thank them for their support as our official grooming partner. We look forward to creating ever growing value for the brand this year as well.”
Cricketers are always on the move and weather conditions keep changing from time to time. Be it Jaipur or Chennai, the cricketers need to pay special attention to their skin and body care needs, due to the extreme weather conditions in our country. The constant exposure to heat, sun, dust, dirt and pollution causes several issues like skin tanning, oily skin, dark spots, body sweat and odor.
Garnier Men offers an extensive product range of face washes, moisturizers and deodorants that is the perfect solution for the above problems. Garnier Men caters to the players’ grooming needs, thus leaving them feeling fresh all day long.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
