Ad Campaigns
Furlenco’s new campaign shows how #SomeGoodThingsComeEasy
MUMBAI: Furlenco, India’s largest furniture subscription company, has released two digital ad films on their YouTube, Facebook and Instagram pages. The ad films exemplify the brand’s philosophy of going against the tradition of owning things. In the same spirit, the films defies the notion that ‘good things take time’ and convey how with Furlenco, #SomeGoodThingsComeEasy. The campaign has been conceptualized by Furlenco’s in-house creative team.
The first film shows a young bachelor getting ready for a road trip for some me-time. Things take a U-turn when his family turns up at his door to surprise him for Diwali. It goes on to show how he plays it smart and quickly gets a furniture subscription to transform his bachelor pad to make it comfortable for his loved ones. The second film is about a young daughter worried about the money being spent on buying things for the house. She then gets a Furlenco furniture subscription and gives her mother what she wants without spending on yet another ‘thing’. Two more films will be released in November 2019.
Speaking about this, Furlenco Chief Operating Officer Ashwin Venkatraman said, “Urban millennials are practical. They believe in living in the moment and are not interested in owning expensive things. For them, it is important to be smart and live a life that prioritises their comfort. And subscription as a way of life suits that mindset. Our new ad films aptly convey our philosophy of renting over buying and show how it can save time, effort, and money without compromising on quality or aesthetics. ”
Furlenco is an online-only furniture company with a difference, catering to the lifestyle aspirations of contemporary urban Indians in an unmatched way. It is India's largest rental company and offers high-quality and trendy furniture on a monthly subscription basis. With value adds such as 72-hour delivery, free relocation and free cleaning, the brand solves the hassles that typically come with buying and owning furniture. Their offering is targeted at a generation that doesn’t always believe in conventions or the need to ‘settle down’ to live their best life. For millennials, friends are as important as family, me-time is sacrosanct, and money is better spent on experiences rather than things.
From a handful of orders in the first year to having furnished about 90,000 homes, Furlenco has grown from strength to strength. The company aims to achieve a subscription revenue of INR 2000 crore by the year 2023.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
