Ad Campaigns
Furlenco rolls into Kolkata with a bold and innovative ad strategy
Mumbai: Furlenco, has expanded its operations to Kolkata, marking its foray into the eastern region. This move aligns with the company’s mission to provide hassle-free, premium furniture rental solutions to urban dwellers. With a customer base exceeding 300,000 across more than 25 cities, Furlenco has established a strong presence in Bengaluru, Mumbai, Delhi-NCR, Hyderabad, and Pune.
To celebrate its entry into Kolkata, Furlenco has launched a distinctive taxi-top advertising campaign, embracing the city’s rich culture. The initiative transforms the iconic Kolkata taxis into mobile billboards showcasing Furlenco’s premium furniture range. Featuring furniture setups atop the vehicles, the campaign highlights the comfort and convenience offered by the brand’s rental solutions, aiming to engage the city’s diverse audience and boost brand visibility.
Furlenco CEO & founder, Ajith Karimpana stated, “At Furlenco, our goal has always been to simplify urban living by offering stylish and sustainable furniture solutions that adapt to our customers’ needs. With Kolkata joining our growing network, we are excited to empower more people with the freedom to create comfortable and functional spaces without long-term commitments.”
With shifting consumer preferences, rental solutions are increasingly becoming the preferred choice for urban dwellers who value convenience and flexibility over ownership. Furlenco’s subscription-based model removes the burden of upfront costs, heavy deposits, and logistical challenges, allowing customers to adapt seamlessly to their evolving needs.
As a pioneer in the furniture rental industry, Furlenco remains committed to its core values of convenience, affordability, and sustainability. By providing stylish, sustainable, and cost-effective furniture options, the brand is redefining urban living across India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
