Ad Campaigns
Fujifilm India launches ‘Never Stop’ Campaign
Mumbai: Fujifilm India Private Limited, a pioneer in imaging technologies has announced the launch of its latest brand campaign for its globally proclaimed “Never Stop” in India. The digital film focuses on communicating the company’s diverse array of business operations as well as its corporate mindset committed to taking on new challenges with best-in-class technologies in different sectors.
The new film titled, ‘Never Stop’ highlights Fujifilm’s long-standing relationship with the Indian consumers and the brand’s constant focus towards revealing new technologies while cementing its position as a market disruptor. It illustrates how the company is a commitment to continuously evolve its technology and build expertise in areas like healthcare, high-functioning materials, and imaging solutions.
With Never Stop, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian Family. The film tends to find common ground with an Indian household as they visit a hospital during a health issue and emotionally builds connect with how one should never stop believing, innovating, changing and challenging.
The new digital film is a reflection of how the brand mirrors its values and convictions through the concept of Never Stop. It revolves around an endearing old Indian couple visiting the hospital for wife’s health check-up. The story unfolds by highlighting how the granddaughter tries to cheer her grandmother by capturing the moment with Instax and further spreads a smile on her grandfather by showing him the instant film of his happy wife.
As the Lady is taken for various checkups, the video highlights Fujifilm’s Advanced Diagnostic Imaging System that comes with top-notch technologies. The film beautifully captures the raw emotions of the family as the doctor examines the reports of the patient and delivers the happy news of a normal report. The film ends with a content family returning home where the grandson captures the happy moment in his Fujifilm digital camera.
Fujifilm India Pvt Ltd Managing Director, Haruto Iwata Said, “With our “NEVER STOP” brand campaign, we are thrilled to showcase our unwavering commitment of introducing innovative products and services to the Indian market across sectors. We believe that a business corporation must be an entity that contributes to resolving social issues through its business activities, and by developing and supplying its own technologies, products and services. The digital film has been designed in line with our belief and showcases our transition from a company focused on photographic film to a company providing new value across a wide range of different fields and contributing to the resolution of various societal issue.”
Hammer Communications, Brand & Marketing Communication Consultant Sanjib Dey adds, “In line with Fujifilm’s global “NEVER STOP” the campaign, we wanted to shed light on the Brand’s: “IMAGING expertise, unwavering INNOVATION drive and an INSPIRATIONAL urge to solve social challenges” in India, that makes it different in this highly competitive landscape. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand. The film captures Fujifilm’s legacy and commitment of introducing innovative products and services and further highlights its belief that one should never stop believing, hoping, living, etc.”
The film, conceptualized and created in collaboration with Hammer Communications will premiere on 11th, November 2019 across all digital platforms and leading OTT boards like Hotstar, Netflix, Amazon Prime, etc. Along with this, the brand would also be promoting the ‘Never Stop’ campaign through print and digital mediums across India. Additionally, the brand is heavily advertising on popular news portals, metro stations, airports and hospitals displaying its medical applications.
Following its reinvention, Fujifilm Holdings is not only active in the field of photography but also a range of other fields. They include the health care business, which incorporates medical devices, pharmaceuticals, regenerative medicine, cosmetics and, other products. Along with highly functional material businesses, which produces various display materials. In addition, Fujifilm has a document business, which provides a range of solutions and services linking with multifunction devices and printers
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
