Brands
Fujifilm’s new film goes the extra mile for care
MUMBAI: It is not every day that a brand film manages to climb both altitude and emotion, but Fujifilm India’s latest story proves that good healthcare really can go uphill. The company has released “Healthcare Technology that Transcends,” a cinematic entry in its “Stories of more smiles” series, bringing a real-life tale of grit, compassion and innovation from the lofty landscapes of Spiti Valley.
Shot over three days with a crew of more than fifty, the film turns the snow-laced terrain of Key Monastery and Langza Village into a striking backdrop for a story that is as grounded as it is grand. At its centre is Rohini, a healthcare worker who journeys across harsh terrain and narrow mountain passes to deliver medical care to communities far from any clinic.
The narrative draws from the work of the Apollo Telemedicine Networking Foundation team, the backbone of Fujifilm India’s “Care on Wheels” sustainability initiative. The mobile healthcare camps have reached more than fifteen thousand people in Himachal Pradesh, providing vital screenings and blood chemistry tests while braving thin air and sub-zero temperatures. Their dedication becomes the film’s heartbeat, captured through smiles, relief and moments of hope.
Fujifilm India managing director Koji Wada, said the film reflects the company’s belief in combining innovation with purpose. He noted that the organisation aims to create solutions that bring joy and smiles to the world while using technology as a bridge to better healthcare.
Corporate communications and CSR vertical head Abhi Shekhar Singh shared that the idea was sparked during field visits after the launch of “Care on Wheels” in Mandi and neighbouring districts. He added that the real-life resilience of workers and the impact of Fujifilm’s technology deserved to be transformed into a story that could inspire the wider healthcare community. Despite the cold and the challenges of shooting at high altitude, the team at CTA Communications and Bad Studio Productions remained committed to telling the story authentically.
Filmed using Fujifilm Fujinon Premista Cine Lenses, “Healthcare Technology that Transcends” combines cinematic craft with human warmth. It serves as both a tribute to healthcare professionals working in remote areas and a reminder of Fujifilm India’s continued focus on accessible healthcare.
By blending technology, empathy and storytelling, the brand continues its mission of giving the world more smiles, one remote valley at a time.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
