Ad Campaigns
From the shadows to the spotlight – driving tomorrow with UPES ON
Mumbai: UPES ON, the digital education wing of UPES University, ranked 52 by NIRF and Indian Private University for Academic Reputation by QS World Rankings, recently launched its first Digital Video Campaign (DVC) and Out-of-Home (OOH) campaign, marking a significant stride in driving tomorrow’s digital education transformations. The campaign showcases a protagonist who drives his transformation with his will to upskill and grow, perfectly aligning with UPES ON’s vision of empowering individuals to shape their futures.
The film opens on a poignant note, highlighting the highs and lows of life through the protagonist’s journey. This 30-second masterpiece delves into the transformative power of education, emphasizing the importance of making choices that drive one’s future. The film subtly communicates the contemporary relevance of UPES ON in providing world-class online degrees, and fostering the next generation of thinkers and doers.
Commenting on the launch UPES ON head of branding and marketing stated Ankita Sharma said, “At UPES ON, we believe in driving tomorrow by empowering individuals with education that clubs real-time industry exposure and new-age curriculum. This film is not just a story; it reflects the ethos of our brand and resonates with the aspirations of today’s youth. We are excited to bring forth more such narratives that inspire and provoke a dialogue in the coming months.”
To quote UPES ON’s tagline, ‘Driving Tomorrow,’ these campaigns reinforce the idea that education clubbed with AI, data science and other such new age technologies can be the driving force behind shaping a better and brighter future. As UPES ON continues to pave the way to commit digital transformation in education, it invites individuals to choose online degrees that align with their aspirations, empowering them to drive their own future.
For further details- https://shorturl.at/BFGO9 or contact the UPES toll-free number at 1800-1031-495.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
